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SUPERCEDE | BRAND Delivering the rebrand of a fast growing business

Supercede brand (1)

 

The Challenge

Reinsurance company Supercede offers a digital ecosystem in which brokers, reinsurers, and cedents can network, analyse data and facilitate placements.

With a brand new name and a complex service to communicate to a broad audience with specific pain points, they approached us to help them make a splash.

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The Solution

Initially, we worked with Supercede to develop a comprehensive launch strategy, which informedthe creative work we delivered.

We began by creating a hero film explaining the whole Supercede ecosystem, but designed it so it could be edited into shorter videos for three individual audiences – brokers, reinsurers and cedents.

As well as video content, we also repurposed imagery from the campaign to create supporting digital banners for web, social media and email – both at launch and after.

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