LEIGH DAY | BRAND A social campaign to promote cycling, highlighting the benefits both to the individual and to society in general
As a long-standing partner of British Cycling, law firm Leigh Daywas keen to encourage commuters to choose cycling over other means of transport, inspiring people to regularly get out on their bikes. They wanted to show themselves as a real partner for the cycling community – a company composed of cycling enthusiasts who understand and relate to them.
Leigh Day charged us with developing a social campaign to promote cycling, highlighting the benefits both to the individual and to society in general.
Using strategy, learning, and strategic intent, we created an elegant, illustrative campaign, driving awareness through positive messaging. Comprising animations, social assets, and infographics, the campaign was deployed across all the company’s social channels.
By celebrating the value of cycling and presenting the corporate business in a way that reflected the subject matter, the campaign succeeded both in engaging the cycling community, and in helping establish Leigh Day as a go-to source of help if and when cycling incidents occur.
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