WATERAID | BRAND A story about water through a human lens

Nucco created an animated short story for WaterAid, highlighting the vital importance of water in the lives of rural Indian women.

WaterAid is a non-profit organisation whose mission is to find sustainable solutions to water-related issues in the poorest communities around the world, providing people with clean water, safe sanitation and hygiene education. They approached our creative team with a fascinating brief. We were to work with the renowned Indian filmmaker and author, Shekhar Kapur, to turn his short story ‘Brides of the Well’ into a shortchanged animated film, bringing to the fore the precious nature of water in rural India.

We wanted to tell a story about water through a human lens: a narrative that weaved in themes of gender and inequality within water-poor communities. This film would add emotional heft to WaterAid’s message, raising awareness of water-related and societal challenges facing real people. Our artists, designers and animators went to work creating a distinct visual style that would best allow us to tell this story. Using bold colours and a meticulous, painterly aesthetic, we brought to life courageous and relatable characters in an immersive world that did justice to the original tale.

We received an overwhelmingly positive response from both the client and the general public. And more importantly, we told a story that needed to be told.

Get in touch if animation is the right fit for your next project.