As a follow-up to their Market Outlook website-based digital experience, UBS wanted to present their product suites to their most senior private and institutional clients.
The format chosen was a Netflix style two-part series of sector-specific storytelling episodes highlighting the benefit of a bespoke UBS product.
We produced a video player that allows UBS's clients to watch a two-part documentary-style series that builds UBS's reputation as a financial education and asset management leader.
The two seasons, T.I.N.A. (There Is No Alternative) & F.O.M.O. (Fear Of Missing Out), lead the viewer through a unique investment journey that humanises UBS, allowing clients to meet "your experts" and gaining industry insight and analysis.
The digital events saw a 144% increase in user registrations and a 73% completion rate for the experience, allowing UBS to gain insights into their clients like never before.
LEIGH DAY | SOCIAL CAMPAIGN
A social campaign to promote cycling, highlighting the benefits both to the individual and to society in general
ODX | EXPLAINER VIDEO
An explainer video campaign communicating the advantages of ODX's technology