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UBS | DIGITAL EXPERIENCE Harnessing the power of digital interactivity

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The Challenge

UBS wanted to maintain engagement with its most senior private and institutional clients despite the challenging conditions of the current pandemic.

With in-person events seemingly out of the question and clients tired of "Zoom conferences", we built a new medium around the annual UBS Market Overview.

The Response

We produced a website-based digital experience that allows clients to access financial experts' insights while learning more about their customers. 

Insights Unlocked allows viewers to access exclusive content for a limited period, recreating the exclusivity and momentum of a conference by asking engaging questions at the end of each insight video.

Through their answers, users build a unique journey that mirrors their financial interests, providing a tailor-made experience for every customer.

 

As a follow-up to their Market Outlook website based digital experience, "Year of Choices", UBS wanted to present their product suites to their most senior private and institutional clients.

The format chosen was a Netflix style two-part series of sector-specific storytelling episodes highlighting the benefit of a bespoke UBS product.

We produced a video player that allows UBS's clients to watch a two-part documentary-style series that builds UBS's reputation as a financial education and asset management leader.

The two seasons, T.I.N.A. (There Is No Alternative) & F.O.M.O. (Fear Of Missing Out), lead the viewer through a unique investment journey that humanises UBS, allowing clients to meet "your experts" and gaining industry insight and analysis.

The digital events saw a 144% increase in user registrations and a 73% completion rate for the experience, allowing UBS to gain insights into their clients like never before. 

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