UBS | DIGITAL EXPERIENCE Harnessing the power of digital interactivity to help UBS deliver their yearly market outlook
The challenge UBS wanted to engage its most senior private and institutional clients in the challenging conditions of the current pandemic.
With in-person events seemingly out of the question and clients tired of “Zoom conferences”, a new medium was needed in which to engage this hugely important audience around the annual UBS Market Overview.
The response We produced a website based digital experience that allows clients to access the insights of the bank’s financial experts, while learning more about their customers.
Insights Unlocked allows viewers to access exclusive content for a limited time period, recreating the exclusivity and momentum of a conference by asking engaging questions at the end of each insight video.
Through their answers, users build a unique journey that mirrors their financial interests, providing a tailor-made experience for every customer.
As a follow-up to their Market Outlook website based digital experience, “Year of Choices” UBS wanted to present their product suites to their most senior private and institutional clients.
The format chosen was a Netflix style two-part series of sector specific storytelling episodes that highlight the benefit of a bespoke UBS product.
We produced a Netflix style video player that allows UBS’s clients to watch a two-part documentary-style series that builds UBS’ reputation as leaders in financial education and asset management.
The 2 seasons, T.I.N.A. (There Is No Alternative) & F.O.M.O. (Fear Of Missing Out) lead the viewer through a unique investment journey that humanises UBS, allowing clients to meet “your experts” and gaining industry insight and analysis.
The digital events saw a 144% increase in user registrations and a 73% completion rate for the experience, allowing UBS to gain insights into their clients like never before.
Get in touch if digital storytelling is the right fit for your next project.
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