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UBS | SUSTAINABILITY CONFERENCE Elevating UBS' position as leaders in sustainability with engaging digital events

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The Challenge

To elevate their position as leaders in sustainability and ESG, we helped UBS Asset Management deliver a captivating online live event on sustainability investing. 

The Response

Following our stream of successful digital experiences and events for UBS, we used a targeted approach to design an engaging 360 digital marketing campaign to launch their live event. We created pre-event hype through a social media strategy utilising promoted posts, leading to 112% more user sign ups than targeted.  

For our fifth event for UBS, we counteracted webinar-fatigue to come up with a new live format of event.  At a sustainable location in the heart of Milan, UBS AM’s Country Head hosted a live talk-show event alongside recognised industry and environmental experts, including Nobel laureates and UBS executives.

After the event, we utilised the content produced to create a branded content campaign for ongoing engagement.  

The high-quality event output defied expectations delivering a 55.3% completion rate compared to the average webinar completion rate of 36.6% 

UBS AM Sustainability Conference behind the scenesUBS AM Sustainability Conference behind the scenesUBS AM Sustainability Conference speakerUBS AM Sustainability Conference speaker

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