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QATALOG | BRAND Bringing thought leadership to the big screen

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The Challenge

Qatalog builds software that helps organisations run more efficiently and their employees have a better experience both in and out of the workplace.

They approached us for a way to demonstrate their expertise in the space, with a particular focus on recent developments in the workplace caused by the Covid-19 pandemic.

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The Solution

We developed a five-part video campaign modelled on the popular Netflix Explained series. Each episode centred on a specific theme related to Qatalog’s area of interest and featured thought leaders from around the world comparing and contrasting their views in a casual, conversational format.

To tie each episode together, we created a voice-over narrative, and we used intermittent animation to drive engagement, support complicated ideas and emphasise salient points in the material.

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