ODX | BRAND An explainer video campaign communicating the advantages of ODX's technology
ODX is a B2B fintech provider that offers digital white-labelled solutions for banks, helping them efficiently address the banking needs of small businesses. With sales expansion plans underway in the US, ODX was in need of a campaign to support their growth by communicating the advantages of their technology to C-suite stakeholders in a simple and engaging way.
Creating an explainer campaign for ODX, it was vital for us to showcase how ODX’s seemingly complex service could be facilitated by them for high-level decision-making banking. We needed to produce a video aimed at helping C suite level individuals truly understand the technology and its benefits. The project approach echoed one of our key beliefs: complex doesn’t equal complicated.
We deconstructed strong technical jargon into simple and understandable terms, offering an efficient and to-the-point explanation about ODX’s technology. Using visual storytelling, we developed an engaging narrative around the ODX platform’s functionality and the benefits of implementing it for banks. A flagship content piece on their website, the campaign is now used as a staple of all communications throughout the organisation.
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