NIKE | DIGITAL MARKETING A collaboration with UNIT9 on their Shanghai projection mapping project for Nike: NBA Jersey
We collaborated with UNIT9 on their Shanghai projection mapping project for Nike: NBA Jersey
Nike being the new NBA official sponsor wanted to share the message through a bespoke outdoor projection mapping situated at the centre of Shanghai. Through the façade projection the project was able to highlight the collaboration between Nike and the NBA by mainly focusing on professional basketball players James Lebron and Kevin Durant.
The new Jersey has a unique functionality called Thundercat – this function allows individuals to tap their phone on the label and get exclusive content about the specific player as well as music from QQ playlist.