Back to all work

NIKE | DIGITAL MARKETING A collaboration with UNIT9 on their Shanghai projection mapping project for Nike: NBA Jersey

nike digital marketing image

 

We collaborated with UNIT9 on their Shanghai projection mapping project for Nike: NBA Jersey
 
Nike being the new NBA official sponsor wanted to share the message through a bespoke outdoor projection mapping situated at the centre of Shanghai. Through the façade projection the project was able to highlight the collaboration between Nike and the NBA by mainly focusing on professional basketball players James Lebron and Kevin Durant.
 
The new Jersey has a unique functionality called Thundercat – this function allows individuals to tap their phone on the label and get exclusive content about the specific player as well as music from QQ playlist.

Kickstart your interactive project today by getting in touch.
 

nike digital marketing projection mappingnike digital marketing projection nbanike digital marketing interactive mobile appnike projection mapping marketing shanghai

 
 
Get in touch.
Let's talk.