MERCK | Animated Campaign An informative campaign around biosimilar medicines
Educating prospective customers about your product is highly important, especially in ever-advancing industries like healthcare. Understanding this, biosimilar medicine producers Merck wanted to inform healthcare professionals about the difference between a biosimilar and a biologic, and consequently promote their product to doctors.
The Challenge Merck approached us to create an informative campaign around biosimilar medicines, consisting of a series of six videos.
Our Solution We used stylised animation for the video campaign, allowing us to address and explain the complex topic in a simple and engaging manner. The consistent and concise videos had a future tech feel to reflect both the content and their brand colours. As well as delivering Merck fresh and unique branded content, the use of animation provided them with a plethora of reusable assets. Employed across their website and social platforms, the informative video series is now one of Merck’s top sales and marketing tools.
Get in touchto find out if an animated campaign is the right fit for your organisation.
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