In order to communicate the right message, leveraging key statistics and deciding how to visually illustrate them in the most effective style and design, enabled an exciting proposition to differentiate the video from the traditional norm for brands in this category.
Alongside the content planning, envisioning the creative and design strategy of the project entailed having a detailed understanding of the client GSK and their brand Piriton. Working closely with Mediacom Art Director Mike and looping in the consistent feedback to the development enabled clear direction and accredited greatly to its creative control throughout the whole process.
The creative & design process
The project starts with visual development and storyboarding, ideas, characters and style frames are presented and iteratively designed and developed in conjunction with the storyboard creation, as well as experimenting with mood boards and colour palettes.
The final storyboard is then laid and timed parallel over a transcript for the final voice-over in the animatic phase. Most commonly, the voiceover is done prior to final animation, so a mock-up version is practised by the lovely amateur Nucco voice talents to have a guide for timing.