ESA | LAUNCH CAMPAIGN Launching the ESA Space Solutions platform
The European Space Agency (ESA) has launched a new entity, ESA Space Solutions, the go-to place for great business ideas involving space in all areas of society and economy. Many of the ESA’s existing business units were being restructured under the Space Solutions umbrella. ESA Space Solutions wanted to engage with as many applicants and interested parties as possible, to help them launch their businesses and fund their projects.
The Challenge With a long-standing relationship with the ESA, we were asked to create a campaign displaying a unified ESA Space Solutions platform, engaging the target audiences – young entrepreneurs and SMEs – and raising awareness of ESA Space Solutions’ main values and what they do. With ESA’s reorganisation and new incarnation in Space Solutions, we were also tasked with supporting the shift in branding. A brand positioning challenge, we needed to portray a cohesive unification of all the business units.
Our Solution We ensured appeal to a wide demographic through a powerful, hard-hitting video campaign and fast-paced content, using graphics to drive the narrative forward and keep the audience engaged. We also created five short teaser videos to showcase specific ESA Space Solutions offerings, with unique CTAs. Successfully driving applicants to engage with them, the content is now the lead marketing tool on ESA Space Solutions’ website and social channels.
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