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DREAMCLOUD | BRAND STORYTELLING A mix of live-action and animation

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dreamcloud brand storytelling animationWorking with Facebook’s in-house creative team, US luxury mattress producer DreamCloud had developed a concept – to show how a good night’s sleep can inspire you to chase down your dreams. When they came to us, they had already gathered real-life stories from social media, and they were looking for a studio to give these stories a rich and vibrant look and feel.

We developed a script and styleframes for the visual style and character design,  mixing live action and animation, which can be tricky. The difference in aesthetics can be jarring if it’s not done well – which meant a lot of designing animated content over live action to match the look seamlessly. ​​​​​​​We created three videos based around people whose dreams  had taken them on safari, led them to start a florists, and introduced them to a lifelong passion for astronomy.

The project involved a mix of 2D animation, motion graphics and frame-by-frame animation, squeezing each story into a short, succinct 15 seconds.

Get in touch to find out how we can create engaging animations for your business.

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