Canesten | Awareness Campaign A campaign to spread awareness of thrush and bacterial vaginosis and what are the best ways to treat it
Designing Health Information Campaigns Nucco designed a health campaign for Canesten to help the brand inform women about intimate health.
Canesten’s aim with this awareness campaign was to inform women about what thrush and bacterial vaginosis are and what are the best ways to treat it. An important element of designing the campaign was to communicate accurate facts in order stay away from any myths surrounding the topic.
We chose to use animation as we believe it is one of the best ways to tackle sensitive topics. As part of the campaign, our team created a video series using 2D animation with a character the audience could identify with. This design choice not only enabled us to communicate facts clearly but also eliminated any unnecessary visual information that could have diverted the audience’s attention away from the key message.