ESG Communications: A guide for marketers in banking & finance

Described by the Financial Times as “one of the most important shifts in the investment industry in a generation”, ESG is hitting the mainstream. But as more organisations implement ESG initiatives, a lack of clarity around ESG and increased greenwashing feed confusion. This guide will help you respond to these challenges, sharing tools and tips for crafting effective ESG communications.

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THE STATE OF PLAY

Navigating ESG communication can seem like a real minefield.

MARKET INSIGHTS

We spoke to >100 marketing professionals to get a broad consensus for your industry.

THE CHALLENGE AT HAND

ESG communication isn’t easy. It’s time to acknowledge the obstacles communicators face and work to address them.

EFFECTIVE ESG COMMUNICATIONS

When crafting an ESG comms campaign, you must consider how it links to your wider business strategy.

Audience & Messaging

Understanding your audience and having the right messaging is vital in ESG comms.

case studies

Discover case studies from UBS, AB InBev and Boston Consulting Group.