BOSTON CONSULTING GROUP | BRAND

Bringing innovative ideas to life for one of the World's largest management consulting firms

The Challenge

Boston Consulting Group, one of the World's largest management consulting firms, works with companies to imagine what the future will look like for their industry and help them plan accordingly.

They approached us needing a way to visualise an idea for their clients in the fuel industry; fuel stations as more diversified service hubs in an increasingly petrol-less society.

The Solution

To help communicate BCG’s vision, we created an animated video campaign that supported their message and brought their idea to life. 

Using an aesthetic for the animation which gave a sense of realness to the subject matter helped to clearly visualise what these service hubs could look like for the audience. We gave a more life-like look to these concepts, and helped ensure buy-in from their target audience.